"Renewals are the lifeblood of an association."

That’s what association marketing expert Scott Oser believes is the key to a healthy and thriving member organization. But consistent renewals depend upon the successful execution of two other parts of the membership cycle — recruitment and engagement. Scott is going to show you how to grow your association’s membership using his most successful tips and techniques for member recruitment, renewal, and engagement that he’s learned over the last 20 years working with membership organizations. By the end of this course, you will be able to describe:

  • Eight tips for successful member recruitment.

  • Four strategies to make sure those members renew each year.

  • His top tips for member onboarding and engagement that will create raging fans and the best source of member referrals.

  • How to create a 365 Day Member Communications Plan that incorporates Scott’s tips for member engagement and renewals.

  • How you can use all the great sample member renewal letters, reminder emails, and welcome call scripts to improve member renewals for your organization.

My Membership Growth Plan

Throughout this course, you will have the opportunity to put these ideas into practice and create a Membership Growth Plan that incorporates what you learn into your membership processes to improve results for your own organization.

Watch Intro Video

Preview the Course

Course curriculum

  • 1
    • Is Membership Dead?
    • My Membership Growth Plan
  • 2
    Module 1: Member Recruitment
    • Member Recruitment
    • Review Your Member Recruitment Process
  • 3
    Module 2: Member Renewal
    • Member Renewal
    • Review Your Member Renewal Process
  • 4
    Module 3: Member Engagement
    • Member Onboarding
    • Review Your Member Onboarding Process
    • Member Engagement
    • Review Your Member Engagement Process
  • 5
    Module 4: Case Study
    • Case Study: Tech Council of MD
    • 365 Day Communications Plan
    • Wrapping it up
    • Please take 2 minutes to tell us about your learning experience

Here's what you get when you enroll

  • 6 Video Lessons

    Video recordings curated from Scott's best online sessions.

  • Membership Growth Plan

    Apply Scott's lessons with this step-by-step guide to evaluating and enhancing your own membership recruitment, renewal, and engagement strategies.

  • Certificate of Completion

    Upon completion of the course, we will send you a certificate of completion that you can hang in your office to show your dedication to membership growth.


  • Scott Oser

    Membership Marketing Expert

    Scott Oser

    Scott has over 20 years of marketing experience in the association and publishing industries. He has worked for market leaders such as the National Geographic Society and the AARP. Now his consulting firm, Oser Associates, helps organizations focus on sales and marketing, sponsorship development, copy writing, vendor negotiation, website evaluation, strategic development, print product optimization, and much more. Scott grew up in the Washington, D.C. area, and now lives in Southern California.

Learn how to grow your membership today

Get Scott's tips and techniques on member recruitment, renewal, and engagement.

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