"The order-to-cash process has to change dramatically, and it has to digitize."
What are you doing to make sure that your customer's order-to-cash experience matches their consumer experiences?
Free Video Preview
Impact of Digitization on Customer Relationships
SVP Partner Solutions, Billtrust
Marketing executive with 25 years’ experience in brand building and revenue generation. Passionate about developing differentiating strategies and implementing creative go-to-market plans. Held senior level B2B and B2C marketing positions with Fortune 500 companies including Coke, Mattel and Warner Lambert, along with driving companies beyond startup phase at both PointRoll and Billtrust. At Billtrust, I lead a great team responsible for building the brand and driving revenue growth. I am passionate about educating the market about the vital role Payment Cycle Management plays in helping our clients get paid faster. I also take pride in the impact our company has had on moving businesses from paper invoicing to electronic.
VP Product Strategy, Billtrust
Arthur is an innovative executive with extensive experience developing business cases, delivering clear messaging to customers around strategy, vision, and most importantly, how solutions bring value to the customer. Under the mentorship of and working directly with the COO, Arthur champions numerous initiatives to drive product innovation, operational efficiency improvements, and sales & marketing activities. His intellectual property solution expertise includes enterprise software B2B financial technology systems involving business process management (BPM), workflow, dashboard and reporting, business intelligence, and predictive analytics.